Gen Z is deeply engaged in social media but faces growing loneliness, struggling to build real-life connections despite constant online interaction. "How can Airbnb improve its platform to help Gen Z build real connections?"
Solution
Airbnb Sports connects Gen Z through shared activities, fostering real connections and lasting memories. By promoting well-being, inclusivity, competition, and collaboration, it enables users to challenge themselves, bond over common interests, and build communities through sports.
Research
Design Process for Airbnb Sports
Internal Markup, Competitor Analysis, User Interviews, Affinity Mapping, Opportunity Solution Tree, User Personas, Wireframes, Storyboarding
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Understanding Users
User Interview Insights
To gain a better understanding of my target audience I conducted User Interviews
Social Media Paradox
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Social Activities
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Online to Offline
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