Research
Key Pain Points
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Forceful Marketing
Amazon aggressively markets products using tactics like flash sales, fake scarcity, and urgency to pressure customers into buying.
Placement of CTA Buttons
Crucial CTA buttons are strategically placed above the fold for immediate visibility, which can mislead users into making uninformed checkout decisions.
Interface Interference
Manipulating the UI by prioritising information, hiding terms in small print, and emphasising “free shipping” with colour diverts attention from the price.
Preselection
Emphasising “free shipping” with coluor misleads users, diverting attention from the required Prime sign-up and the actual price, subtly influencing their behaviour.
No Guest-Checkout
Lacking a guest checkout option can lower conversions, increase cart abandonment, and miss sales from users seeking a frictionless experience.
Privacy and Security
Lacking a guest checkout option can lower conversions, increase cart abandonment, and miss sales from users seeking a frictionless experience.
Warranty
Lacking a guest checkout option can lower conversions, increase cart abandonment, and miss sales from users seeking a frictionless experience.
