Amazon-Deceptive-Design

Problem

Amazons use of deceptive design practises poses threat to ensuring a user-friendly shopping experience. In result, Amazon may inadvertently undermine trust and frustrate users during the checkout process. This can contribute to unintended purchases, increased cart abandonment rates and instances in which customers unknowingly subscribe to memberships.

'What would Amazons checkout flow look like if the users experience was put first?'

Solution

Eliminate deceptive design tactics, improve transparency throughout the checkout flow and simplify user interactions.

Understanding Amazon Primes role in maintaining customer loyalty, the redesign aims to be presented in a user-friendly manner ensuring it maintains attractive to consumers without applying pressure during the checkout process

Introduction

FTC V. Amazon

I conducted an audit of the FTC versus Amazon case paper as part of my analysis of deceptive design patterns on Amazon's platform. Through this audit, I systematically annotated the document
‍to identify instances where deceptive design practices are being used. This deepened my understanding of the issues at hand and enabled me to identify key pain points to address. Using this information, I broke down Amazon’s web and mobile flows to pinpoint specific areas for development, allowing for a targeted approach to address deceptive design practices.

view the full paper

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Amazon Deceptive Design